POSITION:
Graphic Designer
November 2023 - Now
DURATION:
Branding, Creative Lead, Content Direction & Creation, Ads & Campaigns
ROLE:
BRANDING GUIDELINES
ONE YEAR CAMPAIGN
THE CREATION OF INSKIN.CO
For INSKIN.CO’s first anniversary, I developed a campaign rooted in understanding the brand’s purpose and audience. The goal was to celebrate the milestone while showing why the brand exists and how it connects with its community. I approached this by creating content that reflected the brand’s story, designing a giveaway to engage and reward loyal customers, and using in-store POS to bring the experience into physical spaces. Each element was guided by the brand’s values and the desire to make the celebration feel meaningful, cohesive, and true to INSKIN.CO’s identity.
SOCIAL MEDIA
SOCIAL STRATEGY
CAMPAIGN MANAGEMENT
CONTENT BRIEFS
CONTENT CREATION
COPYWRITING
GRAPHIC DESIGN
FLYER DESIGN
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2025 CHRISTMAS CAMPAIGN
‘BOARDING NOW’
I led the creative execution of INSKIN.CO’s 2025 Christmas campaign, from packaging design to social rollout. The limited-edition packaging drew inspiration from a European summer escape — featuring fresh botanical cues and soft, clinical tones that reflected the brand’s clean aesthetic.
The campaign theme, “Boarding Now,” reimagined skincare as the ultimate travel essential, with visuals styled around airport trays, boarding passes, and jet-set routines. I ensured consistency across touchpoints — from packaging and photography to social assets — maintaining INSKIN.CO’s signature no-face, science-meets-style look and feel.
