Project:
Glossier X Kenesha Sneed VM & Packaging
Glossier celebrates the idea of real beauty in real life, providing its customers with customised affordable luxury beauty products. The objective of this pop-up event is to help Glossier introduce its brand to the Australian market. To achieve this goal, this pop-up will be in collaboration with a specific artist to produce a unique product specialised for Australian customers. Glossier is collaborating with Californian artist, Kenesha Sneed. Sneed has a unique and identifiable style. Her use of block colours, curvy lines and interest in women’s diversity aligns with Glossier’s brand identity.
PRODUCT PACKAGING
The release of the new Glossier ‘Invisible sunscreen’, appropriate for all skin types, will be the new product launching in Australia. This endorses their notion of real beauty, creating a sunscreen that acts as a foundation and protects the skin. The packaging is similar to their original, however, Kenesha Sneed’s designs have been incorporated.
SOCIAL MEDIA
Glossier x Kenesha Sneed designed a pop-up shop to launch a new product in Australia. The pop-up is set on Bondi Beach, which is an iconic Sydney location, that celebrates multiculturalism and positive body image.
