POSITION:
Digital Designer & Content Creator
DURATION:
March 2021 - June 2023
Branding, website design, graphic design, UX, product & packaging design, social media content, advertising, marketing & PR strategy
ROLE:
SOCIAL MEDIA
Throughout working here, the ESK follower base grew from 6K to 14K followers organically. Organic social media sales went from 0-2% of monthly total revenue.
PACKAGING DESIGN
WEBSITE & UX DESIGN
PHOTOGRAPHY DIRECTION
Revamped e-commerce site with fresh branding and enhanced usability, boosting retention by 23%.
EMAIL DESIGN & COPYWRITING
I attributed a 71% increase in email revenue since I began writing and designing EDMs. Email marketing totalled 23% of the yearly revenue of 2021-2022.
EDITORIAL DESIGN
ESK was passionate about providing customers with evidence & information. Our eBooks quickly became a fan favourite.
